Shopping · Naples · Italy
Shopping in Naples
Shopping streets, markets and souvenirs worth the suitcase space.
Updated By the AMZBooking editorial team
Photo: © Ra Boe / Wikipedia, CC BY-SA 3.0 de
Quick answer
Naples is good for nativity figures, tailoring, limoncello and coffee gear. Via Toledo is the main shopping street, Chiaia has fashion boutiques, and San Gregorio Armeno is unique. Best souvenirs: Nativity figures, Cornicello and Neapolitan coffee pot.
Key facts
- Shopping areas
- 3
- Markets
- 2
- Top souvenir
- Nativity figures
Where to shop
Via Toledo
The main shopping street, with chains, department stores and pastry shops, running from Piazza Dante to Piazza Trieste e Trento.
Chiaia
Via dei Mille, Via Calabritto and Via Chiaia for Italian fashion and Neapolitan tailoring.
Via San Gregorio Armeno
Workshops making nativity figures and decorations year-round.
Markets
Pignasecca
The oldest street market in Naples, near Montesanto, for food, household goods and street snacks.
Porta Nolana fish market
A loud, colourful seafood market near the Circumvesuviana terminus, busiest in the morning.
What to buy
Nativity figures
Handmade presepe figures and miniature scenes from San Gregorio Armeno.
Cornicello
The red horn-shaped charm Neapolitans keep for good luck.
Neapolitan coffee pot
The cuccumella, a flip-over coffee pot, sold in kitchen shops.
Limoncello
Lemon liqueur from Sorrento and Amalfi lemons.
Gragnano pasta
Bronze-die pasta from the nearby town of Gragnano, famous for its pasta making.
Streets and markets worth a wander
Street · Centro Storico
Spaccanapoli and the decumani
The long straight street nicknamed Spaccanapoli ('splits Naples') follows an ancient Greek road through the historic centre.
- Time needed
- 2–3 hours
- Cost
- Free
- Iconic
- Free
- History
- Food
- Photo spot
Street · Centro Storico
Via San Gregorio Armeno
This narrow street is lined with workshops making figures for presepi, the elaborate Neapolitan nativity scenes, from shepherds and market stalls to caricatures of footballers and politicians.
- Time needed
- 30–60 minutes
- Cost
- Free
- Free
- Shopping
- Kids
- Photo spot
Food and drink to take home
Edible souvenirs travel best when they are dry or sealed: consider Babà, Fried pasta omelette, Neapolitan espresso and Limoncello. Every pasticceria in Naples. Check your home country's rules on bringing food and drink back.
Shopping by neighbourhood
| Area | Price level | Character |
|---|---|---|
| Centro Storico | $$ | Greek street grid of churches, pizzerias and nativity workshops |
| Chiaia | $$$ | Elegant shopping streets and aperitivo bars between Piazza dei Martiri and the sea |
| Santa Lucia and the Lungomare | $$$$ | Seafront hotels facing Castel dell'Ovo and Vesuvius |
| Quartieri Spagnoli and Via Toledo | $$ | Dense grid of washing lines and street shrines beside the main shopping street |
| Vomero | $$ | Hilltop residential district reached by funicular, with views and Castel Sant'Elmo |
| Rione Sanità | $ | Working-class district of baroque palaces, catacombs and community projects |
| Posillipo | $$$ | Hillside villas and sea views on the headland west of the city |
Paying and bargaining
Prices are in EUR. Tipping is not expected; a cover charge is usually included. Rounding up or leaving a couple of euros for good service is appreciated.
- Greet shopkeepers and bar staff with 'Buongiorno' or 'Buonasera'.
- The Campania Artecard can save money if you visit Pompeii, Herculaneum and the main museums within a few days.
When to shop
Shops and markets are quietest in January–February and November; the busiest months are the peak holidays.
- June: Napoli Teatro Festival (usually June to July)
Staying near the shops
$$$ · Best for couples, shopping, nightlife and luxury
Chiaia
Elegant shopping streets and aperitivo bars between Piazza dei Martiri and the sea
Questions travellers ask
+What should I buy in Naples?
Nativity figures, Cornicello, Neapolitan coffee pot and Limoncello.
+Where is the best shopping in Naples?
Via Toledo: The main shopping street, with chains, department stores and pastry shops, running from Piazza Dante to Piazza Trieste e Trento.
+What are the best markets in Naples?
Pignasecca and Porta Nolana fish market.