Shopping · Innsbruck · Austria
Shopping in Innsbruck
Shopping streets, markets and souvenirs worth the suitcase space.
Updated By the AMZBooking editorial team
Photo: Michielverbeek, CC BY-SA 4.0
Quick answer
Innsbruck's shopping mixes Tyrolean crafts and food in the old town with high-street and outdoor brands along Maria-Theresien-Straße and in the Rathausgalerien and Kaufhaus Tyrol. Best souvenirs: Tiroler Speck, Mountain cheese and Zirbe products.
Key facts
- Shopping areas
- 3
- Markets
- 2
- Top souvenir
- Tiroler Speck
Where to shop
Altstadt
Shops for traditional costume (Tracht), wood carvings, crystal and Christmas decorations along Herzog-Friedrich-Straße.
Maria-Theresien-Straße
The main high street with the Kaufhaus Tyrol department store and the Rathausgalerien arcade.
Museumstraße and Anichstraße
Outdoor and sports shops for hiking and ski gear.
Markets
Markthalle
The covered market hall on the Inn sells Tyrolean cheese, speck, bread, honey and flowers from local producers.
Christmas markets
From mid-November, markets in the old town, on Maria-Theresien-Straße, at Marktplatz and on the Hungerburg sell crafts, decorations and food.
What to buy
Tiroler Speck
Vacuum-packed speck travels well; buy it at the Markthalle or a deli.
Mountain cheese
Aged Tyrolean cheeses such as Bergkäse and Graukäse from market stalls.
Zirbe products
Swiss stone pine cushions, wooden boxes and schnapps, valued for their scent.
Crystal
Swarovski crystal, sold in the old town and at Crystal Worlds in Wattens.
Traditional costume
Dirndls, Lederhosen and loden jackets from specialist old-town shops.
Streets and markets worth a wander
Street · Innenstadt and Maria-Theresien-Straße
Maria-Theresien-Straße and St. Anne's Column
Innsbruck's main boulevard runs south from the old town, lined with Baroque palaces and cafés, framed by the Nordkette at one end and the Triumphal Arch of 1765 at the other.
- Time needed
- 45 minutes
- Cost
- Free
- Free
- Shopping
- Photo spot
- Architecture
Food and drink to take home
Edible souvenirs travel best when they are dry or sealed: consider Tiroler Speck, Apfelstrudel, Kaiserschmarrn and Zirbenschnaps. Brettljause platters in inns and huts, and to take away at the Markthalle and old-town delis. Check your home country's rules on bringing food and drink back.
Shopping by neighbourhood
| Area | Price level | Character |
|---|---|---|
| Innenstadt and Maria-Theresien-Straße | $$ | Shopping streets, St. Anne's Column and the main station south of the old town |
| Mariahilf and St. Nikolaus | $$ | Colourful riverfront houses and old inns on the north bank of the Inn |
| Wilten | $$ | A residential quarter with a Rococo basilica, an abbey and bars under the railway arches |
| Igls | $$$ | A spa village on the southern slopes at the foot of the Patscherkofel |
Paying and bargaining
Prices are in EUR. Round up or add about 5–10% in restaurants, telling the server the total you want to pay when they bring the bill, rather than leaving coins on the table.
- Greet people with 'Grüß Gott' or 'Servus' in shops and on mountain trails.
- The Innsbruck Card pays off if you combine the Nordkette with two or three paid museums in a day.
When to shop
Shops and markets are quietest in April–May and October–November; the busiest months are the peak holidays.
- July: Innsbruck Festival of Early Music (Festwochen der Alten Musik, usually July–August)
- August: Innsbruck Festival of Early Music continues (usually until late August)
- November: Christmas markets open in the old town and other squares (usually mid-November)
- December: Christmas markets (usually until early January)
Staying near the shops
$$ · Best for first-timers, shopping, families and budget
Innenstadt and Maria-Theresien-Straße
Shopping streets, St. Anne's Column and the main station south of the old town
Questions travellers ask
+What should I buy in Innsbruck?
Tiroler Speck, Mountain cheese, Zirbe products and Crystal.
+Where is the best shopping in Innsbruck?
Altstadt: Shops for traditional costume (Tracht), wood carvings, crystal and Christmas decorations along Herzog-Friedrich-Straße.
+What are the best markets in Innsbruck?
Markthalle and Christmas markets.