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Derinkuyu Underground City, Cappadocia

Shopping · Cappadocia · Turkey

Shopping in Cappadocia

Shopping streets, markets and souvenirs worth the suitcase space.

Updated By the AMZBooking editorial team

Photo: Nevit Dilmen ( talk ), CC BY-SA 3.0

Quick answer

Cappadocia's crafts are its best souvenirs: Avanos pottery, carpets and kilims, onyx and local food products such as pekmez and dried fruit. Expect to haggle in showrooms, especially those visited on tours. Best souvenirs: Avanos pottery, Carpets and kilims and Cappadocian wine.

Key facts

Shopping areas
3
Markets
0
Top souvenir
Avanos pottery

Where to shop

Avanos

Pottery workshops and showrooms selling bowls, plates and jugs made from red river clay.

Göreme main street

Souvenir shops, carpet dealers and small boutiques along the village's central road.

Ürgüp town centre

Shops selling local wine, dried fruit, pekmez and crafts, with fewer tourist mark-ups.

What to buy

Avanos pottery

Hand-thrown and painted ceramics made from Kızılırmak clay.

Carpets and kilims

Hand-woven rugs from Anatolian villages; ask about the origin and dyes, and haggle.

Cappadocian wine

Bottles of Emir white and local reds from the region's wineries.

Grape molasses (pekmez)

Thick syrup made from local grapes, sold in jars.

Balloon and fairy-chimney crafts

Small ceramics, lamps and prints inspired by the landscape.

Streets and markets worth a wander

Avanos pottery workshops, Cappadocia
Photo: Ludovic Courtès, CC BY-SA 3.0

Experience · Avanos

Avanos pottery workshops

Potters in Avanos still shape red Kızılırmak river clay on kick wheels, continuing a tradition that goes back to the Hittites.

Time needed
1 hour
Cost
Low cost
  • Kids
  • Shopping
  • Rainy day
  • Art

Food and drink to take home

Edible souvenirs travel best when they are dry or sealed: consider Pastırma and Cappadocian wine. Delicatessens in Ürgüp and Kayseri, and breakfast spreads in cave hotels. Check your home country's rules on bringing food and drink back.

Shopping by neighbourhood

Cappadocia neighbourhoods for shopping
AreaPrice levelCharacter
Göreme$$The main base, packed with cave hotels, valley trailheads and balloon views
Uçhisar$$$$Hilltop village of upscale cave hotels around a rock citadel
Ürgüp$$$Larger town with boutique hotels, wineries and a proper town centre
Avanos$Pottery town on the Kızılırmak river, with good-value hotels
Çavuşin$Tiny village below a cliff of cave dwellings, at the mouth of Rose Valley

Paying and bargaining

Prices are in TRY. Leave about 5–10% in restaurants if service is not included. Tip balloon pilots and crews, guides and drivers on tours if you are happy with the service.

When to shop

Shops and markets are quietest in January–March and November; the busiest months are September.

Staying near the shops

$ · Best for budget, families and shopping

Avanos

Pottery town on the Kızılırmak river, with good-value hotels

Questions travellers ask

+What should I buy in Cappadocia?

Avanos pottery, Carpets and kilims, Cappadocian wine and Grape molasses (pekmez).

+Where is the best shopping in Cappadocia?

Avanos: Pottery workshops and showrooms selling bowls, plates and jugs made from red river clay.