Shopping · Santorini · Greece
Shopping in Santorini
Shopping streets, markets and souvenirs worth the suitcase space.
Updated By the AMZBooking editorial team
Photo: NASA, Public domain
Quick answer
Santorini's shopping is mostly jewellery, art, local food products and wine. Oia has the most galleries and designer boutiques, while Fira has the widest range and the most jewellers. Best souvenirs: Vinsanto and Assyrtiko, Fava and capers and Tomato paste.
Key facts
- Shopping areas
- 3
- Markets
- 0
- Top souvenir
- Vinsanto and Assyrtiko
Where to shop
Fira
Jewellery shops along Ypapantis street (known as Gold Street) above the caldera, plus souvenir shops and boutiques.
Oia
Galleries, ceramics and designer clothing along the marble main street.
Pyrgos
Small craft shops and delicatessens selling local products in the village lanes.
What to buy
Vinsanto and Assyrtiko
Wines bought directly at the island's wineries, which can often pack them for travel.
Fava and capers
Dried Santorini split peas and jars of capers or caper leaves from delicatessens.
Tomato paste
Concentrated paste from the island's small cherry tomatoes, sold in jars.
Ceramics and art
Hand-painted ceramics and Cycladic-inspired art from galleries in Oia and Fira.
Jewellery
Gold and silver pieces in Greek and contemporary designs from Fira's jewellers.
Streets and markets worth a wander

Street · Fira
Fira caldera promenade
The cliff-edge promenade through Fira runs past the Orthodox Metropolitan Cathedral, cafés and hotels hanging over the caldera, then continues north to the blue-domed Catholic church in Firostefani known as the Three Bells of Fira.
- Time needed
- 1 hour
- Cost
- Free
- Free
- Views
- After dark
- Photo spot
Food and drink to take home
Edible souvenirs travel best when they are dry or sealed: consider Tomato fritters, Assyrtiko, Vinsanto and Melitinia. Tavernas across the island, often alongside fava as part of a meze spread. Check your home country's rules on bringing food and drink back.
Shopping by neighbourhood
| Area | Price level | Character |
|---|---|---|
| Fira | $$$ | The island's capital on the caldera edge, with the bus hub, museums and most nightlife |
| Imerovigli | $$$$ | The highest point of the caldera rim, with Skaros Rock and cliff-hung honeymoon hotels |
| Oia | $$$$ | Whitewashed cave houses and windmills on the island's northern tip, famous for sunsets |
| Kamari | $$ | Black-sand beach resort on the east coast with a seafront promenade |
| Perissa and Perivolos | $$ | Long black-sand beach on the south coast, with beach bars and budget stays |
Paying and bargaining
Prices are in EUR. Service is not usually added. Leaving 5–10% in restaurants for good service is appreciated, and rounding up taxi fares is normal.
When to shop
Shops and markets are quietest in December–March; the busiest months are June–September.
- August: Feast of the Dormition — church festivals across the island (15 August)
Staying near the shops
Questions travellers ask
+What should I buy in Santorini?
Vinsanto and Assyrtiko, Fava and capers, Tomato paste and Ceramics and art.
+Where is the best shopping in Santorini?
Fira: Jewellery shops along Ypapantis street (known as Gold Street) above the caldera, plus souvenir shops and boutiques.