Shopping · Hamburg · Germany
Shopping in Hamburg
Shopping streets, markets and souvenirs worth the suitcase space.
Updated By the AMZBooking editorial team
Quick answer
Hamburg has upmarket shopping arcades around the Jungfernstieg and Neuer Wall, high-street chains on Mönckebergstraße and independent shops in the Schanze, Karoviertel and Ottensen. Best souvenirs: Speicherstadt coffee and tea, Maritime goods and FC St. Pauli merchandise.
Key facts
- Shopping areas
- 4
- Markets
- 3
- Top souvenir
- Speicherstadt coffee and tea
Where to shop
Neuer Wall and Jungfernstieg
Luxury and designer stores and covered arcades between the Rathaus and the Binnenalster.
Mönckebergstraße and Spitalerstraße
Department stores and chains between the Hauptbahnhof and the Rathaus.
Karolinenviertel and Schanze
Vintage shops, independent designers, record stores and streetwear.
Ottensen
Boutiques, design shops and delis in the streets around Ottenser Hauptstraße.
Markets
Hamburger Fischmarkt
The Sunday early-morning market in Altona for fish, plants, fruit and souvenirs.
Isemarkt
A long Tuesday and Friday food market under the U-Bahn viaduct in Eppendorf and Harvestehude.
Christmas market at the Rathausmarkt
Crafts, gingerbread and mulled wine in front of City Hall in Advent.
What to buy
Speicherstadt coffee and tea
Freshly roasted coffee and tea blends from shops in the old warehouse district.
Maritime goods
Fisherman's caps, striped shirts, ship models and nautical prints from harbour shops.
FC St. Pauli merchandise
The skull-and-crossbones logo of the cult football club is a popular souvenir.
Lübeck marzipan
Marzipan from nearby Lübeck is sold in Hamburg and makes an easy gift.
Streets and markets worth a wander
Market · Altona
Hamburg Fish Market
Every Sunday from early morning, the riverside market in Altona sells fish, fruit, flowers and plants, with traders shouting their bargains.
- Time needed
- 1–2 hours
- Cost
- Free
- Free
- Food
- Iconic
- Shopping
Street · St. Pauli
Reeperbahn and Beatles-Platz
Hamburg's entertainment mile has theatres, musical venues, clubs, bars and the red-light scene.
- Time needed
- 2–4 hours (evening)
- Cost
- Free
- After dark
- Free
- History
- Iconic
Food and drink to take home
Edible souvenirs travel best when they are dry or sealed: consider Red berry pudding and Astra beer. Restaurants and cafés across the city, especially in summer. Check your home country's rules on bringing food and drink back.
Shopping by neighbourhood
| Area | Price level | Character |
|---|---|---|
| Altstadt and Neustadt | $$$ | City Hall, Jungfernstieg and shopping streets beside the Binnenalster |
| St. Pauli | $$ | Reeperbahn neon, harbour piers and the city's football club |
| Sternschanze and Karoviertel | $$ | Alternative cafés, street art and independent shops north of St. Pauli |
| St. Georg | $$ | Lange Reihe cafés, the Außenalster shore and the main station |
| Altona and Ottensen | $$ | Former fishing and industrial suburb turned café quarter near the Elbe |
| Uhlenhorst and Rotherbaum | $$$$ | White villas, rowing clubs and lakeside paths around the Außenalster |
| Eppendorf and Winterhude | $$$ | Art Nouveau apartment blocks, canals and a market under the U-Bahn viaduct |
Paying and bargaining
Prices are in EUR. Round up or add about 5–10% for table service, telling the server the total when you pay rather than leaving cash on the table.
- A Hamburg CARD or day ticket pays off if you ride trains and ferries several times a day.
When to shop
Shops and markets are quietest in January–March; the busiest months are the peak holidays.
- March: Spring DOM funfair on the Heiligengeistfeld (usually late March to April)
- April: Spring DOM funfair (usually until late April)
- July: Summer DOM funfair (usually late July to August)
- August: Summer DOM funfair (usually until late August)
- September: Reeperbahn Festival — club concerts across St. Pauli (usually September)
- November: Winter DOM funfair (usually November to early December)
Staying near the shops
$$$ · Best for first-timers, shopping and luxury
Altstadt and Neustadt
City Hall, Jungfernstieg and shopping streets beside the Binnenalster
Questions travellers ask
+What should I buy in Hamburg?
Speicherstadt coffee and tea, Maritime goods, FC St. Pauli merchandise and Lübeck marzipan.
+Where is the best shopping in Hamburg?
Neuer Wall and Jungfernstieg: Luxury and designer stores and covered arcades between the Rathaus and the Binnenalster.
+What are the best markets in Hamburg?
Hamburger Fischmarkt, Isemarkt and Christmas market at the Rathausmarkt.